Archive for the ‘Branded utilities’ Category

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  Google is teaching tech to your parents

  Google is one of the strongest digital brands out there. They want people to use the Internet as much as possible because they make money from both search and online advertisng on countless sites.
  To make people use the Internet Läs mer

  Posted: December 14th, 2010 ˑ  No Comments
  Filled under: Branded utilities
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  iPhone app that can save lives on the road

  This is an app from OVK which translated to English is:
  “Parents of Children Killed in Road Accidents (CRD) is a national peer support organization of families of young road victims.”
  Descripton:
  “Use the app to listen to Läs mer

  Posted: December 9th, 2010 ˑ  No Comments
  Filled under: Branded utilities, Kick-Ass Stuff
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  Gift suggestions based on your friends Facebook activity

  As we have written before about why we believe branded utilities are the path for brands to go if they want to be a real part of peoples life and not just interrupt but actually help (and at Läs mer

  Posted: December 3rd, 2010 ˑ  No Comments
  Filled under: Branded utilities
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  Urban Lifestyle – Phase Two: Kick-Ass Branded Utilities

  We (@lindapierre and @tomasnihlen) started Urban Lifestyle back in 2006. Since then we have produced a bunch of trend reports for cutting edge marketers, videos like for instance Wiretapping Sweden (with Läs mer

  Posted: November 22nd, 2010 ˑ  1 Comment
  Filled under: Branded utilities, Urban Lifestyle